As I was browsing the net for online marketing tips, there is this article that touched my merchant mind. The author put a lot of good things in to it and now let me share you this.
Small Business Marketing Strategies:
What Is My Niche Market?
When developing a small business marketing strategy, the prime question of any business should be – “who is my niche?”. In order to be able to promote products and/or services to the people most likely to buy them, it is essential to fully understand who it is who might buy them!
With both online and offline marketing, your business and its success is all about your clients. Gone are the days of developing a product and then trying to find some people to buy it. Nowadays, it is key to think of your clients first, and then to develop products that they will want to buy.
In this article I’m going to take you through a simple process to outline who your niche market is, so that they can take the prime spot in your small business marketing strategy.
Build a demographic profile of your prospects. What do you sell and who would benefit the most from buying it. Think about your clients and potential prospects, and answer these questions:
- What income bracket are they in?
- Are they male or female?
- Where do they live? Is it essential that they live in a particular location for them to be able to use your business? Or can they be based anywhere in the world?
- What problems, desires, or challenges do they have for which your products and services can provide a solution?
- Are they willing to spend the money required for their solution?
- What is their lifestyle?
- What level of education did they attain?
- What do you think they do for a living?
- What other brands or products are they purchasing and using?
Gradually build up a demographic profile of your prospects or clients that you can use as part of your small business marketing plan. The more you learn about your clients the easier it will be to know where to find them, and gain access to unlimited numbers of them. Be clear about what publications they might buy, where they will hang out for leisure and business purposes, so you will be in the same place as them to sell and promote your products/services.
As you build your small business’s marketing strategy your resources may be limited, both in terms of time and money. You will need to build into your strategy the methods where you will reach the highest number of members of your target market for the lowest outlay. This is where it becomes essential to be knowledgeable about a wide variety of small business marketing techniques.
Paul Carter is an experienced online marketing consultant and runs one of the leading online marketing agencies in the marketing industry. He has helped many businesses to build an effective online marketing strategy that results in leads and sales.
If you would like to know more about his online marketing service you can contact him at his site. He also provides marketing ideas, tips and white papers on his blog – go there now to see what he’s got on offer today.
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